The senior leaders of any company have a strategic role to play in managing the crisis, especially in terms of establishing and enforcing proper governance and in monitoring the process to ensure that the company avoids any reputational risks and achieve the best results possible for all the stakeholders. This Masterclass will provide a framework for the senior leaders on their role in crisis management and discuss how to be involved and to better execute their strategic responsibilities. It will equip them with tips on how they should carry out these responsibilities, in what frequency, and provide them with the list of the key questions to ask the company management team during and after a crisis. It will also give them a guide on what indicators / metrics to use for measuring performance, outcomes, and success of the management’s crisis management efforts.
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