“People don’t buy what you do, they buy why you do it,” says Simon Sinek. This has never been more profoundly true than now, in our era of constant disruption, where company legacy, size & vision alone, are not enough to deliver future growth. Technology has disrupted many industries, and as it advances in geometric proportions, no industry is immune from the impact of technology.
For companies to create their own blue ocean, they need to disrupt the status quo, and it is technology that enables it. However, while technology may have enabled disruption, disruption started because of unhappy customers. And the products and services, any companies in fact, powered by technology, and harnessing it to create happy customers, are the ones winning in the marketplace.
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